"Digital rights management (DRM) is an umbrella term referring to any of several technical methods used to control or restrict the use of digital media content on electronic devices with such technologies installed."
and
"DRM critics argue that the phrase "digital rights management" is a misnomer and the term "digital restrictions management" is a more accurate characterization of the functionality of DRM systems."
(For more detailed information about the subject, visit Wikipedia's treatise on - Digital Rights Management)
How DRML Sees Digital Rights Management
We disagree with WikiPedia's definition!
Digital Rights Management is about much more than just control - it is also about providing assurance, authenticity, choice and building a branded bridge between content owners and consumers via flexible use and fair pricing.
We firmly believe that for DRM to be acceptable, consumers must have the same kind of information, brand packaging and choices when buying and using digital content that they have when purchasing similar physical goods - that is the goal of our service's rich feature set which is summarised here.
Try downloading examples of packaged content to try yourself.
